In todays environment getting your brand to the market is easier than ever, the only problem is where to begin? First, you must focus on your target market. This is the "who, what, why and where?". Second, get to know the habits of your target market. Lastly, and most importantly understand their needs. Just pushing a product or service is a turn off to the consumer. That's the "what" and "why", what's in it for me and why do I care.
Utilizing the web and social media channels allows you to directly interact and engage with your consumers. Listening to feedback and designing your product or service around the clients needs is an important part of business today.